In today’s NY Times a front page article confirms the huge pitfalls in trying to falsify or “game the system” of online reviews–which now are so influential in how consumers choose their services and providers today. Do it right people! http://www.nytimes.com/2013/09/23/technology/give-yourself-4-stars-online-it-might-cost-you.html?ref=todayspaper&_r=1&